LIVE EVENT

U.S. STEEL

EXECUTIVE CONFERENCE

This storied American company was founded in 1901 by some of the ​greatest industrialists in our history. Today, U.S. Steel is brimming with ​innovation and committed to making next generation steels while ​contributing to a lower-carbon, more sustainable planet.

With a new acquisition, and a forward-thinking strategy, U.S. Steel needed ​to supercharge their first live executive summit in four years. Image ​Media’s strategic recommendation to treat the Summit as a brand ​activation -- as opposed to a “meeting” -- opened the door to an array of ​creative decisions that transformed the ordinary into extraordinary.

Global leadership arrived expecting a typical general session held in their ​research facility. What they got was an impressive scenic environment ​where the company’s massive steelmaking equipment and enormous blast ​furnaces took center stage. Image Media’s creativity and production ​expertise elevated the entire experience into a celebration of U.S. Steel ​pride and innovation. Sparks flew (literally!) when the CEO took the stage ​becoming the catalyst forging a strong sense of community and ​excitement throughout the event.

Participants moved seamlessly from the general session to a custom ​exhibit hall. The multifunctional expo area included interactive video ​booths, lounge areas, networking spaces, and an opportunity to dialogue ​with ERG leaders. To enhance the experience even more, Image Media ​suggested bringing U.S. Steel artifacts out of hiding and feature them ​throughout the space. This dynamic, fully integrated, branded expo area ​brought U.S. Steel’s positioning to life, fostered community, and inspired ​executives to spread the word throughout the organization.